This strategy can increase conversions and improve customer loyalty.
Why do websites use coupons & what are the strategic benefits?įrom the run-up to Black Friday, throughout the Christmas shopping season and beyond into spring and summer sales season, many eCommerce and online retailers run several types of promotions at tactical points throughout the year. However, as coupons can be a reliable means of generating revenue, it is a matter of finding the best way to use these discount strategies, without costing sales. Mention the word “discount” and you risk driving your customer (the one you fought so hard to win via numerous marketing tactics) back down the ‘digital high street’ to see what other discounts might be available.
The mere presence of a discount code or voucher can increase shopping cart abandonment rates (more on that later). Yet, should you be using coupon or voucher code discount fields within your web form or eCommerce checkout? At Zuko, from our years of form analytics and checkout optimization, we know that isn’t always the wisest move for your website. That’s almost double the amount of revenue coupon strategies generated just five years earlier ($47 billion).Ĭonsumer appetite is clearly hungry for deals and this appetite is increasing as retail web and mobile platforms improve. The revenue generated by digital coupon redemption is expected to be $91 billion by 2022 according to research by Juniper. Will digital voucher codes improve your conversion rates?